I’m working on a business discussion question and need a sample draft to help me learn.
Nike drew negative publicity when its sneaker fell apart during a college basketball game.
The shoe: the PG 2.5 PE.
The player: Zion Williamson, Duke University’s star basketball player.
Zion planted his foot to change direction during the game with North Carolina and injured his knee when the shoe came apart. Nike touted this as an isolated incident and at the time of this post was working to identify the root cause of the issue. https://www.bloomberg.com/news/videos/2019-02-21/n…
1. Discuss the importance of legal considerations in Nike’s product design.
2. What are the potential costs related to Nike’s basketball shoe blowout incident?