DescriptionDUE: February 16th
Objectives
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Critique the value and purpose of emerging social media platforms to reach
audiences and achieve objectives.
Readings
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Review Lesson 5.
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Read the assigned weekly articles linked below:
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Chen, J. (2022, March 7). 8 Social media trends to watch in 2022.
sproutsocial.com. https://sproutsocial.com/insights/social-media-trends
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Greenberg, A. (2018, January 10). WhatsApp security flaws could allow
Snoops to slide into group chats. Wired.com.
https://www.wired.com/story/whatsapp-security-flaws-encryption-group-chat
s/
○
Iskiev, M. (2022, April 19). The HubSpot Blog’s 2022 Instagram Marketing
Report. hubspot.com.
https://blog.hubspot.com/marketing/instagram-marketing-report
○
Koltun, N. (2017, August 14). Insta-Fakers: When fraud hits influencer
marketing. MobileMarketer.com.
https://www.mobilemarketer.com/news/insta-fakers-when-fraud-hits-influenc
er-marketing/448797/
○
Singh, A. R. (2017, December 14). The problem with Snapchat.
ThinkGrowth.org.
https://thinkgrowth.org/the-problem-with-snapchat-b24aefc542b4
Writing Assignment
For this assignment, you’ll find a brand as you’ve done in previous assignments, that uses two social
media channels. This shouldn’t be too hard – brands are typically vocal about where you can find them
on social media. These can include any of the social media from the assignment or other platforms.
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Section 1: Briefly introduce your brand. (10 pts)
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Section 2 & 3: In each of these sections, you’ll detail how the brand uses a different
social medium. Depending on the medium, you’ll need to list the numbers involved
(images posted, likes/favorites, comments and interactions, and so on). Provide key
examples of the brand’s posts on each platform. (5 pts each; 10 pts total)
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Section 4: How significantly do these two platforms factor into your brand’s social
media presence? Are they used appropriately, or do the posts seem more appropriate
for a different platform such as Facebook? How successfully do they add to its overall
identity? (10 pts)
Requirements
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You must cite several sources to receive full credit. Cite them in text and in a works
cited page (use APA citation and reference style).
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The length of the paper should be 3 – 5 double-spaced pages.
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Use 12pt. Times New Roman font. Pages should have 1-inch margins all around. No
bold or italicized type should dominate the page.
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Tabs should be no more than 1/4″.
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Name your document using the following format:
“LastnameFirstname_Unit1Assignment”
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Proofread and spell check your paper before turning it in. Be sure to watch out for
grammar and spelling errors. As writing is a critical skill, points will be deducted for
submissions that are poorly written and contain grammatical and spelling errors.
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