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DescriptionCase study
In Brazil, the export industry always finds ways to cut costs. The international
community expressed its dismay at the manufacturers’ latest cost-cutting decision to
replace flouride with diethylene glycol in toothpaste. Flouride is designed to
strengthen teeth enamel. Diethylene glycol is a poisonous substance used to make
.chemicals that are widely used by the automobile industry
The product exported from Brazil was poisonous toothpaste that was not labeled to
indicate that it contained diethylene glycol. When the poisonous chemical was found
in the toothpaste, Costa Rican government officials issued a warning telling
consumers to discard the toothpaste. In 2019, a study found that toothpaste containing
diethylene glycol was harmless if the chemical concentration was below 15.6 percent.
The contaminated toothpaste found in Costa Rica contained levels as high as 5
percent. Costa Rican government officials warned that it was unsafe in any
concentration. It is especially harmful for children, as well as those suffering from
.weakened kidneys
In July 2020, due to growing concern about the safety of the imported toothpaste, the
Costa Rican government banned all manufacturers from using diethylene glycol in
toothpaste. Investigators believed that the toothpaste originated from two small
.manufacturers in the Brazil, but the manufacturers denied any wrongdoing
The contaminated toothpaste was found in five shipping containers but there have not
.been any confirmed illnesses or deaths from using the contaminated toothpaste
Question
If you were manufacturing toothpaste and decided to substitute diethylene
glycol for glycerin, would you consider it your ethical obligation to tell
?the consumer
:Instructions for answer
This is an ethics question. Referencing the PowerPoints and Chapter Text for Week 2,
discuss the WPH analysis for answering this question. Who are the stakeholders that
could be affected by your decision? Should the manufacturer put consumers first or
consider the effect on other manufacturers first? What ethical purpose or purposes
would you consider when making the decision whether to tell the consumers about the
content of the toothpaste? What ethical guidelines would you consider in making your
decision (how)? Do global businesses have a duty to be socially responsible or use
sustainable products? Refer specifically to page 16 and page 30 of the book text to
assist you with your response. Your response does not have to have a specific number
of words, but you should aim for two to three paragraphs and provide a thorough and
thoughtful response
:Guidelines for the assignment
.The Assignment must be submitted (WORD format only)
.Avoid plagiarism, the work should be in your own words
.No pictures containing text will be accepted and will be considered plagiarism
.All answered must be typed using Times New Roman (size 12, double-spaced) font
Words not less than 300 (

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