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Action Required:
Read the following chapter of your Textbook.
Chapter 11: Integer Optimization
11.3 Test your Knowledge (Question):
Explain the Capital Budgeting Problem
Describe the Set Covering Problem.
Powell, S. G., & Baker, K. R. (2014). Management science: The art of modeling with spreadsheets (4th ed.).Wiley. ISBN: 9781118582695 (print version); ISBN: 9781118801314 (E-copy).
Action Required:
Watch the short video in the following link and answer the questions that follows:
The Coca-Cola Company Struggles with Ethical Crises
11.3 Test your Knowledge (Question):
When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your company’s competitiveness?
Action Required:
Chapters 14 & 15 in BUSINESS COMMUNICATION: Developing Leaders for a Networked World, Peter Cardon, 4th Edition  McGraw-Hill Education
Watch the short videos at the following links:
11.3 Test your Knowledge (Question):
How plan and create an effective presentation?
Explain the SOFTEN model of nonverbal communication.
Chapter Reading: Read Ch-18 “Integrated Marketing Communications” from the text book- Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education.
Video Link:https://www.viddler.com/embed/9cbb3b48
Read the following Video Summary: In 2007, Frito-Lay wanted to engage customers with its Doritos brand. The company launched its successful “Crash the Super Bowl” program (which continued for almost a decade) and “mystery flavor” promotions for new Doritos flavors. The video describes these initiatives.

Core Concepts Covered: Integrated Marketing Communications,  Online Marketing

11.3 Test your Knowledge (Answer one of the following Questions):

Discussion Question #1: Why was Crash the Super Bowl such a successful promotion? In what ways did it encourage engagement with the Doritos brand? 

Would an initiative like the “Mystery Flavor Quest” game promotion be a good choice for most consumer packaged goods? Why or why not?
Action Required:
Kindly go through the article in the following link:M&M Theorem – Overview, Assumptions, Propositions (corporatefinanceinstitute.com)11.3 Test your Knowledge (Question):
Compare M&M Theorem Proposition 1 and Proposition 2 in perfectly efficient market and in the real world.

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