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I’m working on a marketing question and need an explanation and answer to help me learn.

CRM Systems are an important part of centralizing digital information for companies. There are all kinds of useful data that can be collected from consumers.
As a digital marketing expert, you’ve been tasked with designing a landing page to collect lead information for a company that will be inserted into their CRM. Answer the questions below regarding designing the landing page:

What data should you collect? 
Why did you choose each piece of data?
How can you use each piece of data in future campaigns? 
What are the ethical implications of this data collection?

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