I’m working on a marketing discussion question and need an explanation and answer to help me learn.
Whether we realize it or not, we all have lifelong relationships with certain companies. Choose a company that has been part of your life for several years. Profile your relationship with it in terms of:
Experiences with the product(s)/service(s); How have products/services been improved? Has there been a decline in quality? Explain.
Your opinion of the “value” provided to you by this company; How do you feel about the pricing of the product(s)?
Where do you purchase this product/service? How convenient is the location? How easy is it for you to purchase this product/service?
The communication and direct contact you’ve had with the organization (face-to-face, telephone, mail, etc
How has the company developed a long-term relationship with you?
Finally, discuss what you think your future feelings toward the company will be. NO Citeing sources
