Description
RHETORICAL ANALYSIS of a Local Speech
Assignment Criteria
12pt Font, 1.5 Spacing. 2-3 pages.
1. Use rhetorical strategies toward specific purposes in making and presenting written and oral
products for public audiences.
2. Develop a style of oral delivery that is attentive to audience engagement and rhetorical
situations.
3. Demonstrate an understanding of the broader ethical and civic dimensions in
communication emphasizing accountability, judgment, and attention to diverse voices.
4. Listen to, reflect on, analyze, and critique communication processes, practices and events.
Assignment Tasks:
Conduct background research to select the speech
Find at least 3 sources on the Speech from 3 different sources from the USF library or Equivalent Academic Source.
Part 1:
Who was / is the Speaker?
Create context for the speech.
Explain what preceded or led up to the Speech.
What role did others play in the context of the speech?
What events led to the being delivered?
Part 11
This is where you insert your Rhetorical Concepts
What was said in the speech?
What did others, write, say or comment on the Speech?
How was it delivered?
Who was the audience?
Where was the speech and was it a significant location?
What was the effect immediately during or after the speech?
Part III:
What is the lasting effect of the speech?
Did the Speech influence events thereafter?
Why is it considered a Speech of Significance?
Questions to Consider for your Essay:
What is the Credibility and background of the Speaker?
Who was the Audience(S) for the Speech?
What Type of Speech was it?
How successfully did the Speaker capture Kairos?
What was the Rhetorical Situation of the Speech?
Where is Ethos, Logos and Pathos
Was Exigence achieved or considered by the Speaker?
How effective was the speech in achieving its goals? How do we know this?
Speech Rhetorical AnalysisSpeech Rhetorical AnalysisCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeIntroduction & Conclusion3 ptsFull Marks0 ptsNo Marks3 pts
This criterion is linked to a Learning OutcomeThesis2 ptsFull Marks0 ptsNo Marks2 pts
This criterion is linked to a Learning OutcomeParagraphs3 ptsFull Marks0 ptsNo Marks3 pts
This criterion is linked to a Learning OutcomeEvidence and Sources5 ptsFull Marks0 ptsNo Marks5 pts
This criterion is linked to a Learning OutcomeKairos2 ptsFull Marks0 ptsNo Marks2 pts
2
2: My chooesed original speech person subject:Jack Ma’s Original Sales Pitch in 1999
Instructor: Jack Ma
Jack Ma is a Chinese business magnate, investor, and philanthropist. He is the co-founder and former executive chairman of the multinational technology conglomerate Alibaba Group. In 1999, he and his entrepreneurial partner returned to Hangzhou to start planning their business. The purpose of Ma’s speech is to explain to his entrepreneurial partners that his entrepreneurial purpose is to make Alibaba an international company. Alibaba’s vision is to go out of China and become an Internet company with international influence. This speech is important because it is an excellent example of how to inspire and motivate people to follow their dreams, even against all odds. At the time, only a few people in China embraced the promise of the new Internet, and Mr. Ma still needed to determine whether his company would survive. The second important reason is that Ma Yun’s family background is not an official or a business tycoon, his graduation school is far from first-class in China, and his academic performance could be better than his contemporaries. However, this speech showed his excellent oral expression ability and high confidence, and his international vision was far beyond that of Chinese business people at that time. At the time, no one was optimistic about the Internet in the Chinese business world. Moreover, the last reason that is very important is that now he is an entrepreneur with international reach, and he is now a business magnate with world political reach. In his speech at that time, he was a fledgling young man who did not have any advantages compared with people of the same age who joined the company after graduating from university. However, he developed Alibaba into an Internet e-commerce giant with international influence in his later life, which indicated that his promising outlook on the Internet was a successful investment. The target audience for this talk can be anyone who dreams about starting a business regardless of their country, ethnicity or age, or social status. The audience should have an essential background in the Internet, business, and technology. However, the grammar of this speech could be more academic, and an adult can understand the general meaning of the content with an elementary level of English who has been to junior high school or above.
References
Forbes. (n.d.). Jack Ma. Forbes. Retrieved February 6, 2023, from https://www.forbes.com/profile/jack-ma/
Gregersen, E. (2023, January 8). Jack Ma. Encyclopaedia Britannica. Retrieved February 6, 2023, from https://www.britannica.com/biography/Jack-Ma
3:original video for his 1999 speech:Bloomberg. (2014). Alibaba IPO: Jack Ma’s Original Sales Pitch in 1999
You must look his original speech on youtube and click readTwo related background article on Forbes and Britannica.
