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Week Four – Signature Assignment (PLO1,3,4,5)

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Instructions

External Environmental Assessment:

This is an assessment of the external environment affecting a healthcare organization selected by the student.

Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders and prepare a report on the external environmental factors that affect a healthcare organization’s delivery of care and marketing.

Select a health care provider organization, preferably a hospital or physician group practice in the United States. Conduct an external environmental assessment for the organization.
Be sure the assessment covers the business, demographic, ethnocultural, political, and regulatory issues. Include a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization.

When you have completed the assessment,
make a note of at least five apparent threats that are facing the organization as well as at least five opportunities. Write a 350 to 500 page paper and discuss the following:

·
What sources of data did you use and why?

·
What are the business, demographic, ethnocultural, political, and regulatory issues.

·
Type of strategic planning tools to understand and analyze the data.

·
What actions would you recommend?

This assignment is
 worth 200 points 

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Rubric Name: Week Four Writing Assignment – External Environmental Analysis

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Criteria

Excellent

Good

Fair

Poor

Criterion Score

Content

34 points

100% Conduct an external environmental assessment for the organization and includes: – diagram showing the environmental forces you have identified least five apparent threats at least five opportunities. – sources of data used in the analysis – strategic planning tools to understand and analyze the data. – recommended actions.

27.2 points

80% Partial analysis of an external environmental assessment for the organization and includes: – diagram showing the environmental forces you have identified least five apparent threats at least five opportunities. – sources of data used in the analysis – strategic planning tools to understand and analyze the data. – recommended actions.

20.4 points

Partial or no analysis of an environmental analysis or listing of results of the analysis

0 points

No attempt at Conducting an external environmental assessment for the organization and includes: – diagram showing the environmental forces you have identified least five apparent threats at least five opportunities. – sources of data used in the analysis – strategic planning tools to understand and analyze the data. – recommended actions.

Score of Content,

/ 34

Logic

33 points

Ideas are presented in a logical way, leading the reader to reasonable conclusions.

26.400002 points

Ideas are presented in a logical way that may not adequately lead the reader to reasonable conclusions.

19.800001 points

Ideas are either not logically presented or inadequately developed.

0 points

Ideas are neither logically presented nor adequately developed.

Score of Logic,

/ 33

Grammar

33 points

Writing is almost completely free of technical and grammatical errors. APA style errors are minimal.

26.400002 points

Writing is relatively free of technical and grammatical errors. There may be several APA style errors.

19.800001 points

Mechanical and grammatical errors may obscure meaning. There may be significant APA style errors.

0 points

Significant mechanical, grammatical, and APA style errors interfere with meaning.

Score of Grammar,

/ 33

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