+1(978)310-4246 credencewriters@gmail.com


For this essay, you will explore both internal and external customer service and consider ways to provide excellent service to customers within an organization and outside the organization. Your essay should address the following questions:

1. Explain your definition of internal customer service. How do you personally provide excellent internal customer service to your colleagues?

2. Explain your definition of external customer service. What is an example of an organization that you feel provides excellent external customer service? Describe this organization and how it provides excellent customer service.

3. How has social media and the Internet changed customer service? What suggestions can you give to an organization that is struggling with online customer service?

Your complete essay must be at least two pages in length. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources, if used.

BUS 2303, Professionalism in the Workplace 1

Course Learning Outcomes for Unit IV

Upon completion of this unit, students should be able to:

4. Explain the advantages to an organization in offering quality services.
4.1 Explain internal and external customer service.
4.2 Describe how social media has changed customer service.

Learning Outcomes

Learning Activity


Unit Lesson
Chapter 7
Article: “Is Customer Loyalty a Pernicious Myth?”
Article: “How Can Restaurant Brands Succeed on Supermarket Shelves?”
Video: Social Media Customer Service
Unit IV Essay


Unit Lesson
Chapter 7
Video: Social Media Customer Service
Unit IV Essay

Required Unit Resources

Chapter 7: Quality Organizations and Service

In order to access the following resources, click the links below.

Films for Humanities & Sciences (Producer). (2012). Social media customer service (Segment 3 of 5) [Video

file]. Retrieved from

Henry, C. D. (2000). Is customer loyalty a pernicious myth? Business Horizons, 43(4), 13. Retrieved from


How can restaurant brands succeed on supermarket shelves? (2019). Grocer, 26–29. Retrieved from


The transcript for this video can be found by clicking the “Transcript” tab to the right of the video in the Films
on Demand database.


Quality Customer Service
and Human Resources

error: Content is protected !!