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Review the following video “Tips for job seekers: How to negotiate your salary pt. 1” and “Tips for job seekers: Advice on personal branding pt. 2”, and answer the critical thinking question that follows:

Summarize the key points from the video in terms of what you have learned regarding what skills and knowledge you would focus on when building your personal branding information for a potential job interview. Why focus on those skills? In your summary, reflect on, and explain, how you will apply what you have learned in a career context. 

Your summary should be a minimum of one page of content in length. Properly cite any references utilized in APA format.



10 Tips for Building a Personal
Brand & Boost Your Career
January 14, 2019

Northeastern University. (2019, January 14). 10 tips for building a personal brand & boost your

career. https://www.northeastern.edu/graduate/blog/tips-for-building-your-personal-


Apple challenged the world to “Think Different.” Nike encouraged people, regardless of

age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy

professionals that “America Runs on Dunkin’.”

Over the years, these recognizable slogans have morphed into rallying cries—setting

the tone for how each company communicates and identifies itself in the market. In just

a handful of words, these slogans have told a story and influenced how people perceive

the organizations behind them. Together, they represent the power and potential of


“Branding is what companies stand for,” says Dr. Sean Gresh, a faculty member

in Northeastern’s Master of Science in Corporate and Organizational Communication

program. “It’s reflected in how that company acts, how it serves people, the value that

the company shares, and how the company projects those values.”

A strong brand stands out in the crowd—and gains more sales, increased awareness,

and better customer experiences as a result.

But branding isn’t just for companies. Professionals each have their own story to tell and

goals, skills, and expertise to share. In today’s increasingly digital world, a personal

brand is no longer a nice-to-have; it’s expected.

What is a Personal Brand?
A personal brand is, in many ways, similar to a corporate brand, Gresh explains. It is

who you are, what you stand for, the values you embrace, and the way in which you

express those values. Just as a company’s brand helps to communicate its value to

customers and stand out from the competition, a personal brand does the same for

individuals, helping to communicate a unique identity and clear value to potential

employers or clients.

Or, as Gresh summarizes: “Personal branding is one’s story.”

That story can

Nov 8, 2018,11:30am EST

10 Golden Rules Of Personal Branding

Goldie Chan

Chan, G. (2018, Nov. 8). 10 golden rules of personal branding. Forbes.



Creating a personal brand can be a daunting, mythical task. And one of the

easiest ways to get lost in the process is to not know where to start. Even

Oprah Winfrey began by going through several style iterations on a small local

show before defining her voice into one of the most influential personal

brands in the world.

In both our look-at-me cultural shift and evolving job market, it’s both helpful

and necessary to stand out when applying for a job or starting your own

company. A personal brand is for (almost) everyone. So here are 10 golden

rules for creating an engaging, unique, and inviting personal brand.

1. Have a focus.

“Too many people are unfocused when it comes to press and coverage, trying

to be “everything to everyone.” Decide what your key message is and stick to

it,” says Cooper Harris, founder and CEO of Klickly. Her personal brand has

undergone a dramatic shift—from working actress to respected tech

entrepreneur and she has handled this shift by only focusing on one message

at a time. Keeping your message focused for your target demographic will

make it that much easier to both create content around your personal brand

and have others define you.

In fact, Adam Smiley Poswolsky, millennial workplace expert and author

of The Breakthrough Speaker, takes it one step further when he’s advising

speakers: “Carve a niche, and then carve a niche within your niche. The best

personal brands are very specific.” And Juan Felipe Campos, VP of tech and

partner at Manos Accelerator, goes one step further to focus on communities

that he targets with his large-scale clients. “Keep your message and content

consistent to one niche topic to become memorable within a targeted

community.” The narrower and more focused your brand is, the easier it is for

people to remember who you are. And when it comes time to hire a speaker or

a new employee, your narrowed-down brand will be what they remember.

2. Be genuine.

There’s an easy way to have an original personal brand—and that is to be

genuine and authentic. Millennial influencer and head of marketing at Popular


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