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Voter Turnout Plan

Over the past 150 years, the United States has moved from newspapers and yellow journalism to social media and fake news. Within this time continuum, we find the media attempting to focus voters’ attention on specific issues, swaying public opinion, and influencing politics.

From a present-day perspective, imagine that you are the owner of a large multimedia group and want to increase voter turnout for the upcoming presidential election. Develop a Voter Turnout Plan to accomplish this goal, using the various media sources at your disposal. Your submission must include the criteria below.

· Include a title page with your name, course name and number, instructor’s name, and title of the paper,

· Include an introduction with a brief overview of your plan and your target voter turnout percentage.

· Plan information, including the following:

. Describe the two stages of elections and your plan for both stages.

. Describe the presidential election process and how your plan will fit into it.

. Identify how you will overcome/address the factors that motivate and hinder voting in the United States.

· Describe the ways that the public opinion polls can influence voting behavior and describe how you will impact public opinion.

. What polls will you use? How do you anticipate they will increase voter turnout? How will you use them in your plan?

. Which media types will you utilize and how will you use them? (e.g., newspapers, news journals, magazines, broadcast media (television and radio), digital and social media

. How will you impact politics and voters at the local level?

· Define fake news and how it can impact your plan.

· Provide a conclusion.

· Include a references page with a list of all sources used.

Your completed plan must be at least two pages in length, not counting the title page and references page. Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.

POL 2301, United States Government 1

Course Learning Outcomes for Unit IV

Upon completion of this unit, students should be able to:

5. Explain the role of political parties in elections within the U.S. political system.
5.1 Identify the factors that motivate and hinder voting in the United States.
5.2 Describe the two stages of elections.
5.3 Describe the presidential election process.

7. Describe the impact of media on public opinion and politics.

7.1 Describe the ways that the public opinion polls can influence voting behavior.
7.2 Discuss how the public opinion can impact public policy and politics at the local level of

7.3 Define fake news.

Learning Outcomes

Learning Activity


Unit Lesson
Chapter 7
Article: “When Citizen Engagement Becomes Too Much”
Article: “The Citizens Most Vocal in Local Government”
Unit IV Case Study

5.2, 5.3
Unit Lesson
Chapter 7
Unit IV Case Study

7.1, 7.2
Unit Lesson
Chapter 6 (5 sections)
Unit IV Case Study

Unit Lesson
Chapter 8
Unit IV Case Study

Required Unit Resources

In order to access the following resources, click the links below.

Throughout this course, you will be provided with sections of text from the online textbook American
Government 3e. You may be tested on your knowledge and understanding of the material presented in the
textbook as well as the information presented in the unit lesson.

Chapter 6: The Politics of Public Opinion—Read the following sections:

• Introduction

• 6.1 The Nature of Public Opinion

• 6.2 How is Public Opinion Measured?
o Taking a Poll

• 6.3 What Does the Public Think?
o Experiences That Affect Public Opinion

• 6.4 The Effects of Public Opinion

Chapter 7: Voting and Elections


Public Opinion, Voting and Elections,
and the Media

POL 2301, United States Government 2



Chapter 8: The Media

Ehrenhalt, A. (2018, November). When citizen engagement becomes too much. Governing.


Maciag, M. (2014, July). The citizens most vocal in local government. Governing.



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